SHAMED sexter Jermaine Jenas has apologised to his wife again — this time as she launches a new business.
The former footie star, sacked as a Match of the Day pundit and One Show host over messages sent to female colleagues, admitted causing a load of “bulls**t”.
Jenas, 41, had said sorry at the time to wife Ellie for the pain he caused her and their three children and vowed to battle to save the 13-year marriage.
Ellie was not wearing her wedding ring at the launch of a personal care range called Preppy.
But ex-Newcastle, Spurs and England ace Jenas took the chance to post a snap of her and two of their daughters online.
He wrote: “Couldn’t be more proud of this woman, 3 years ago you had a great idea and this week you got to make that idea a reality.
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“Starting a brand is hard enough, but working hard and being committed to getting it done even with all the BULLS**T I’ve dragged you through recently should be enough evidence that you’ll make it a success.”
One fan joked: “The garage flowers didn’t work then?
“Fair play — this is a step up in the grovelling stakes.”
Ellie, who married Jenas in 2011, told The Sun: “It has been an incredibly hard and difficult time for myself and my family.
“My only focus has been on our children and building my brand Preppy.
“Now I just want to move forward.
“Naturally this has been hard for me but my only concern has been our children and that will not change.”
She added: “Jermaine is excited for the business and what it holds for me in the future.
“He has been supportive of me in this respect and as a working mum.”