PRETTYLITTLETHING boss Umar Kamani is launching a brand new real estate company, The Sun can reveal.
Just two months after returning to the fashion brand, Umar, 36, is unveiling Dubai-based Kamani Living, which promises to redefine high-end property experiences in the Middle East.
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Last year, he orchestrated two record-breaking land deals in Jumeirah Bay Island worth $80million (£63.22m).
Speaking about the launch, Umar said, “Dubai has always been close to my heart. I’ve watched this city transform into one of the world’s most exciting destinations.
“With Kamani Living, we aim to elevate the real estate experience for investors and buyers alike, blending trust, transparency, and unrivalled expertise.”
The firm’s headquarters are based in Dubai Hills Business Park, reflecting a commitment to providing bespoke property experiences.
Kamani Living focuses on creating curated investments tailored to clients’ needs while working alongside some of the region’s leading developers.
Joining Umar at Kamani Living is his trusted partner of over a decade, Tom Curle.
Tom, who was Head of Operations during PrettyLittleThing’s rise, complements Umar’s visionary leadership with operational expertise.
Kamani Living is the latest project from the Kamani Property Group, a family-led company rooted in Manchester.
The group’s success includes developments like 20 Dale Street, a Grade II listed restoration in Manchester’s Northern Quarter.
Other notable projects include Ancoats Works, a £50 million canalside residential and community project, and The Grand, a 34,000 sq ft development blending commercial and luxury residential spaces.
While Manchester remains a cornerstone, the Kamani family’s portfolio extends to London, Mumbai, New York, and now Dubai.
Umar sees Dubai as the perfect stage for Kamani Living’s launch, thanks to its world-class infrastructure and vibrant real estate market.
He said, “With Kamani Living, we’re not just selling properties; we’re creating transformative investment opportunities for a discerning global clientele.”
Kamani Living specializes in high-end real estate and offers bespoke services for buyers and investors.
It’s certainly a busy time for Umar as, back in April, he announced his interior design company, Kamani Rossar, in partnership with industry giant, Rob Rosser, and his brother Adam.
Together with the designer, the siblings are joint owners of the venture, which will offer interior design services to a global clientele of luxury brands and Kamani Property Group’s portfolio.
Fast fashion mogul Umar is one of the most successful entrepreneurs in the UK thanks to his former company, PrettyLittleThing.
He co-founded the firm with Adam in January 2012 when he was just 24 years old. Their father, Mahmud Kamani, owns parent company Boohoo.
The online clothing retailer began as a simple market stall and is now an enormous name in the fashion trade.
PLT has collaborated with countless famous faces, with Miley Cyrus, Rita Ora, Jessie J, Khloe Kardashian, Ashley Graham and Nicki Minaj all seen wearing the brand.
Umar, along with his siblings Adam and Samir, enjoy a showbiz lifestyle flaunted widely on Instagram.
His net worth is believed to be around $455 million (£331 million).
The Times reported that he received a £3.4 million dividend from PrettyLittleThing three months before selling out to Boohoo.
According to reports, Umar sold his 34% stake in PrettyLittleThing in May 2020 for £330 million.
The deal gave him £161 million in cash and a 2.6% stake in Boohoo.
In April 2023, he made the “difficult decision” to give up his CEO role at the company to pursue “new challenges”.
But, in September 2024, Umar made a return to his former position.
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