LIONEL Messi’s energy drinks have hit UK shelves but shoppers say it’s a “copycat”, “rubbish”, and “they can’t give it away”.
The global superstar announced the imminent release of his Mas+ hydration drink in June 2024.
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Filled with electrolytes, vitamins and minerals, Mas+ is engineered to provide customers with positive hydration.
Today, a fan posted a picture of the bottles, in a local Spar store, to Facebook.
It sparked quite the reaction.
One person commented: “That will be like prime a load of rubbish they can’t give them away now.”
To which one person replied: “Hyped squash.”
Meanwhile another person said: “I see another prime where the price goes through the roof and idiots are willing to pay it.”
Followed by a third: “They are absolutely rotten.”
And then a fourth: “Load of rubbish just like Prime.”
Followed by a fifth: “For God’s sake, it’s just prime rebranded.”
The Más+ by Messi range comes in four different flavours: Limón Lime League, Miami Punch, Berry Copa Crush and Orange d’Or.
It’s hit the UK market for the first time as an exclusive listing across Spar stores.
Although it appears to be in some Spar’s already, it was set to become available in stores across England, Wales and Scotland from March 10 to March 31, Scottish Grocer reported.
The 500ml bottles are priced at £2.25 each.
The Sun has approached Más by Messi for a comment.
Prime is also a sports drink, with similar brightly coloured packaging.
It was brought out by a company called Congo Brands, promoted by Logan Paul and KSI in 2022.
At the time of Mas+’s revealing, it didn’t take long for the similarity to come to the attention of Prime co-founder KSI, who responded with a blunt comment.
The YouTuber-turned-boxer wrote on X: “Looks familiar…”
KSI’s followers were quick to respond with similar comments.
According to the manufacturers, Prime contains 10% coconut water, electrolytes, B Vitamins and BCAAs.
It has zero sugar or caffeine and only around 20 calories per bottle.
The range comes in flavours Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch. Lemon Lime, Grape, and Orange versions.
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