KRISPY Kreme has confirmed it has discontinued a classic doughnut – as shoppers ask “who’s eaten them all?”
The news came after a confused customer took to X to ask where the iconic flavour had gone.
2
2
The user joked: “Team, we must be late to the party but what’s happened to the original glazed jam donuts?
“Who’s eaten them all??”
A spokesperson for the donut giant replied to the post with the disappointing news that the product had been axed.
They said: “This doughnut has unfortunately been discontinued from our range, Angelina!
“Although, we’re sure you’ll be able to find a new favourite.”
But Angelina quipped that, unfortunately, the raspberry jam donut was the only one her husband liked.
She joked: “That puts an end to what could have been a wonderful relationship…”
In an official statement, another Krispy Kreme spokesperson elaborated on the decision to discontinue the iconic treat.
They said: “The decision to retire this traditional favourite for the time being was not taken lightly, but the good news is we’ve got a fresh new range of doughnuts and we’re confident that you’ll find a new favourite amongst them.”
Despite the end of the cult favourite, doughnut lovers can look forward to two new festive flavours – s’mores and rocky road.
The S’mores come with marshmallow flavour filling and are topped with chocolatey icings, marshmallow and biscuit pieces.
While the Rocky Road are covered in chocolate icing and decorated with vanilla flavoured frosting, cookies and marshmallows.
Fans rushed to Facebook to compliment the new flavours, which had been spotted at Asda and Sainsbury’s.
One told their pal “we need these” while another commented “yummy!”
And, over Halloween, Krispy Kreme launched a special range of Halloween goodies inspired by a beloved movie.
The four new flavours were devised in honour of the 40th anniversary of Ghostbusters.
They included the chocolate-flavoured Ghostbusters, lemon-flavoured Slimer, orange-flavoured Ecto-Sprinkles and chocolate-flavoured Spooky Sprinkles.
Founded in 1937 in the US, Krispy Kreme currently has more than 120 stores across the UK – and operates in over 40 countries around the world.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
