Why are your favourite products getting smaller but costing the same? From toilet paper rolls to snacks, shrinkflation is the sneaky tactic is affecting many things we buy.
In this video, Neelam Tailor looks into how companies hide shrinkflation and what you can do about it.
After a holiday season where festive treats like Cadbury’s Christmas selection boxes shrank while prices stayed the same, shrinkflation continues to impact shoppers in 2025. Start the year informed and learn how to spot these subtle changes to protect your budget.
