Props to you if you’ve made any New Year’s resolutions. But if you’ve vowed to prioritise your sexual wellness in 2025 — with the help of the best sex toy — all power to ya. And ditto, because gone is the era of settling for sub-par sex.
But having worked within the sexual wellness industry for the last half-decade, I can tell you that there’s one question everyone asks: what’s the best sex toy? I’ve also realised that these quizmasters often expect a short, snappy answer involving the name of one vibrator or a single suction toy.
Sure, I could call out my personal favourites. But, in reality, there is no such thing. We all have different bodies and preferences — and not just because some of us identify as female, while others label themselves male, non-binary or trans.
However, we’d be lying if we said there weren’t leaders of the pack when it comes to the best clit suckers, vibrating cock rings, magic wand vibrators, butt plugs and bullet vibrators delivering powerful vibrations. Because the best online sex toy shops — including LELO, Lovehoney and Smile Makers — seem to know exactly what we want.
For those wondering why they should invest in sex tech for the first time: “Our sexual health is inseparable from our mental health and overall wellbeing”, said Sarah Mulindwa, Lovehoney‘s sex and sexual health expert. “We often talk about sex as being functional, or purely about fun or pleasure – which it absolutely should be, but this almost does it a disservice.”
Regular orgasms – which we’ve been prescribed a daily dose of by New York’s Department of Health – can boost your mood, improve cognitive function, better your sleep, better your heart health, reduce period cramps and stimulate your body’s production of oxygen. They’re so good for you.
And while your hands (or theirs) can do the job, harnessing the latest gadgets in sex tech is guaranteed to take things to the next level — plus help to close the orgasm gap. Yep, according to Lovehoney this widened from 47% in 2022 to 57.7% in 2023.
So, if the only sexual wellness purchase you’ve made so far this year is a MyBliss condom, fret not. We’ve spent the past five years reviewing the best sex toy releases to bring you a guide to the crème de la crème.
SKIP TO: What are the benefits of using sex toys? | How we tested and chose the best sex toys in 2025 | The best sex toys for 2025.
After more sexual wellness content? Shop the best sex toy advent calendars, sex games for couples, massage oils, best condoms, lesbian sex toys, thrusting vibrators, and vibrating cock rings that aren’t stainless steel. For more from GLAMOUR’s Senior European Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
In a hurry? Here are the best sex toys in 2025, at a glance:
- Best Sex Toy Overall: LELO SONA 2 Cruise Sonic Clitoral Massager. Read more.
- Best Clit Sucker: Womanizer Premium 2 Smart Silence Clitoral Suction Stimulator. Read more.
- Best Clit Vibrator: Smile Makers The Firefighter Clitoral Vibrator. Read more.
- Best Anal Sex Toy: Smile Makers The Neighbor Anal Vibrator. Read more.
- Best Sex Toy For Men: Mantric Remote Control Prostate Vibrator. Read more.
- Best Sex Toy For Couples: We-Vibe Jive Wearable G-spot Vibrator. Read more.
Meet The Experts:
How we tested and chose the best sex toys in 2025:
The GLAMOUR commerce team, made up of women of all preferences and ages, has been testing the best sex toys for the past five years — and after half a decade’s worth of thorough reviewing, we know what it takes to make a great finger vibrator, rabbit vibrator, anal sex toy, egg vibrator… the list goes on.
